PORTFOLIO

☆ Partnership Planning: Orchestrated the creative execution for the brand partnership between Papa Johns and Doritos (PepsiCo) for this product launch.

☆ Iterative Project Plan: Designed an iterative project plan to move the project forward to meet project timing requirements despite missing information.

☆ Agile Approach: Maintained an aggressively agile project structure to match rapidly shifting timelines, information gaps, and stakeholder expectations.

☆ Zero Errors: Executed the project with zero immediate team errors, despite organizational errors and risks fully out of the team’s control.

☆ Iterative Project Plan: Consituted an adaptable, agile, iterative project plan to account for the high stakeholder engagement and stage gate reviews needed for such a high-visibility, high-touch campaign.

☆ Burndown Charts: Maintained an aggressive burndown chart to track budget estimations to pre-determine any potential risk.

☆ Fluid Sprint Schedule: Established a fluid standup cadence to adjust and negotiate sprints based on what was completed vs. what time was left on the project in order to meet project requirements.

☆ Global Expectations & Needs: Managed the planning and execution of all marketing elements for Papa Johns’ first truly global campaign and program.

☆ Pre-Project Charter: Championed a project charter months ahead of schedule to surface unknowns early enough in the process for stakeholders to address before the unknowns actualized into project risks, allowing them to become opportunities for improved project performance instead.

☆ Waterfall Project Plan: Developed a highly agile timeline that spread the project constraints across all cross-functional teams and all stages to minimize burnout with the rapidly shifting project needs.

☆ Celeb-Shot Spotlight Actor: Visible in the 2023 Shaq-a-Roni TV commercial for up to 5 seconds (shown above)! Nice!

☆ Activation Management: Planned and executed a Disney activation for the Celebration Bowl centered around the launch of Disney on the Yard, an initiative to bring diverse & HBCU talent to the Disney talent roster.

☆ Asset Trafficking: Routed the high volume of printed and fabricated pieces of the activation from design to studio to the producers and vendors while staying tight on firm deadlines, aggressive budgets, and vendor needs.

☆ Cross-Functional Teams: United a 12-person, cross-functional team of graphic designers, experience designers and producers, programming organizers, and content producers to execute a project that relied heavily on collaboration and efficient communication.

☆ 1st IAT Project Standup: Spearheaded the first Papa Johns Marketing IAT project standup for IAT project stakeholders to negotiate timeline revisions when projects are expected to be late at any stage; helped to address risk in advance on every project since the meeting’s inception.

☆ 1st Integrated Creative Timeline: Created Papa Johns’ first fully integrated creative timeline with inputs and expectations from 8 cross-functional teams and agency partners.

☆ 1st Creative Request Ticket System: Established Papa Johns’ first automated creative request ticket system, drastically improving the creative request intake process and driving efficiency into project assignment.

☆ Optimized Creative Brief: Overhauled the creative brief for optimal information sharing from stakeholder to designer to address expectation misalignment from the start of the project, minimizing project time and revision rounds.

☆ Improved Relationship: Augmented the relationship between RaceTrac’s creative and paid media agency partners through new communication touch points, co-owned the IAT timeline and improved IAT standup for all RaceTrac digital advertising initiatives.

☆ Core Project Tracker: Implemented a Core Project Tracker to monitor and keep a pulse on all components (creative, copy, media placements, specs, etc.) and all blockers (i.e. “Whose court is this in?”).

☆ The Anti-Process: Established an “Anti-Process” dedicated to minimize overlap and drive clarity into the media planning timeline through removing full process steps and combining others.

☆ Roles Renaissance: Led the charge on what he called a “Roles Renaissance,” a retrospective-style roles exercise to further clarify conflicting roles, identify growth opportunities, and improve team efficiency and morale.

☆ ELT Partnership: Collaborated with the Vert Executive Leadership Team and team leads to optimize processes across the organization.

☆ Agency-Wide Operational Excellence: Helmed the transformation of 9 agency-wide process including: creative review, project kickoffs, resource and bandwidth review and revision, the Vert email & CRM task flow, budget control & risk assessment, scope creep and burndown maintenance, scope development using learning registers from past projects, and complex project planning with an IAT and external agency partners.